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A-Sun, NeuLion Announce Webstreaming Service

Thursday, September 04, 2008

MACON, Ga. - The Atlantic Sun Conference and RMG announced today that they will re-launch ASun.TV in partnership with NeuLion Inc and JumpTV Inc. (TSX/AIM:JTV) on Wednesday, September 3. ASun.TV will webcast a minimum of 660 regular-season and championship games across a variety of A-Sun sports, including men’s and women’s basketball, soccer and volleyball, as well as baseball and softball throughout the 2008-09 academic year.

This online service gives schools, athletes, fans, parents and alumni one central place to access the Atlantic Sun schools.

ASun.TV events will be available for viewing both live and via on-demand replay to fans throughout the country that purchase a Single Event Pass ($5.99 per event), a monthly All-Event Pass ($9.99 per month) or a yearly pass ($69.99). Subscribers will have access to any of the archived content for free. Each of the 11 Atlantic Sun Conference schools showcases its own channel for viewing of live events.

"Last year's debut of ASun.TV received rave reviews from all sides," Atlantic Sun Commissioner Ted Gumbart said. "We've learned more about what fans use and want and this arrangement with NeuLion will allow us to deliver the best in service, quality and cutting-edge features for viewers. We look forward to a great year with ASun.TV."

“College sports programming is more in-demand and competitive than ever before. NeuLion is pleased to deliver an end-to-end service that caters to this audience and remains committed to providing the highest quality user experience. As rich new media evolves, this online service keeps the Atlantic Sun Conference at the forefront,” said Chris Wagner, NeuLion’s executive vice president and co-founder.

Marketing efforts for the service will led by Rights Marketing Group (RMG), the A-Sun’s exclusive marketing and media partner.

“We are excited about our partnership with NeuLion, whose experience in the industry and technical acumen, will undoubtedly aid in delivering a first class video streaming service, to our member schools and ultimately for our subscribers,” RMG’s president John Zarzycki, said.

NeuLion is an IPTV service provider that builds broadcasting networks operating over the Internet. By using the public Internet, content can reach viewers anywhere in the world. NeuLion customers are interested in reaching specific markets with a broadcast television and video streaming service or are broadband providers looking for new applications. NeuLion offers an end-to-end service that delivers content directly to the TV, PC or a variety of other consumer devices. Programming carried by NeuLion includes sports, religious networks, broadcast television from international providers and others. The technology used by NeuLion allows streaming video to be delivered at lower bandwidths than cable and satellite television signals without sacrificing picture quality. NeuLion’s service also allows Customers to have their own network. To learn more visit www.neulion.com. On June 27, 2008 NeuLion signed a definitive agreement to merge with publicly traded JumpTV (TSX/AIM:JTV), a leading provider of live and on-demand sports and international programming over the Internet. Visit www.jumptv.com.

The Atlantic Sun Conference is an 11-member league committed to Building Winners for Life, with a focus on academic and athletic integrity and a balance between the two for the student-athlete, and maintaining a high level of sportsmanship. Headquartered in Macon, Ga., the A-Sun encompasses six of the top eight media markets in the Southeast. The A-Sun consists of some of the most dynamic private and public institutions in the region: Belmont University, Campbell University, East Tennessee State University, Florida Gulf Coast University, Jacksonville University, Kennesaw State University, Lipscomb University, Mercer University, University of North Florida, University of South Carolina Upstate and Stetson University.

Rights Marketing Group (RMG) is based in Atlanta, Georgia, leads the marketing efforts for the A-Sun. The partnership gives the A-Sun comprehensive professional management of its brand identity, corporate partner and media services programs.