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A-Sun Conference Partners with Global Impact Group

Tuesday, November 01, 2011
by Atlantic Sun Conference

MACON, Ga. – Atlantic Sun Conference Commissioner Ted Gumbart today announced that the conference has engaged The Global Impact Group (GIG), to team with the A-Sun in building its corporate partner program.

The Global Impact Group is a full service, integrated marketing and media company headquartered in Atlanta, Georgia. GIG, Inc. has offices in three states and is comprised of four distinct business units (Media, Sports & Entertainment, Direct, and Sales and Consulting) that can operate independently or as a whole depending on client needs or objectives.

“We are pleased to be expanding the A-Sun team by adding a very strong partner in corporate development,” said Gumbart. “Jim Heilman and his staff have proven experience with institutional and conference relationships and understand how to fully develop the A-Sun assets in the marketplace. This is an important step in building partnerships that will continue to promote the outstanding universities and student-athletes in the A-Sun.”

“GIG Sports and Entertainment is very excited to be working with the Atlantic Sun Conference and its member schools,” said Jim Heilman, President and CEO of the Global Impact Group. “As a premiere Division I conference in the Southeast, the A-Sun has a rich tradition of achievement both on the field and in the classroom. We look forward to increasing the reach and exposure to the fans as well as the sponsors and partners of this great conference.” 

Heilman brings more than 20 years of diverse media and marketing experience ranging from large agency work to broadcast and publishing sales, as well as digital production ranging from web development to TV/radio spot production and syndication development and sales. He has worked with accounts/brands such as Stouffer/Nestle, American Greetings, HGTV, Sherwin Williams, Smuckers, UPS, HBO and Fox networks. In the sports industry he has worked with numerous professional and collegiate teams and conferences including: the Cleveland Cavaliers, the Cleveland Browns, The Ohio State University, the Mid-American Conference, Georgia Tech, the Atlanta Hawks, and networks such as ESPN, Fox Sports, and Sporting News Radio.

The Atlantic Sun Conference is an NCAA Division I league with 10 member institutions committed to Building Winners for Life. The A-Sun meets the challenge of maintaining the highest standards in academic and athletic achievement with a true balance between student and athlete. Headquartered in Macon, Ga., the A-Sun boasts six of the top eight media markets in the Southeast. The A-Sun includes a blend of the most prestigious and dynamic private and public institutions in the region: Belmont University, East Tennessee State University, Florida Gulf Coast University, Jacksonville University, Kennesaw State University, Lipscomb University, Mercer University, University of North Florida, University of South Carolina Upstate and Stetson University.