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Brandon Rosenthal recruits volleyball players to be a part of a legacy, not just a program.
As Rosenthal enters his 11th season as the head coach of the Lipscomb Lady Bisons he wants to leave a legacy that will not soon be forgotten. In other words, he’s not going anywhere anytime soon.
“I truly believe in what we are doing,” Rosenthal said. “I believe in the coaching style.
“This is an experience. This is a family. It is not my program. It is the girls’ program. They have ownership in everything that goes into this program.”
Rosenthal isn’t sitting on his laurels either. And he has more than his share. He has led the Lady Bisons to:
“We still have more work to do,” Rosenthal said. “If there is a challenge I am really attaching my name to it is the idea that I want to take this program to the `Sweet 16’ and beyond.
“That is what I tell our recruits. It sounds absolutely crazy to most, but where we are today sounded crazy to most people 10 years ago.”
The 2012 season ended in disappointment when the Lady Bisons fell 3-1 to ETSU in the semifinals of the Atlantic Sun Tournament ending a string of three straight A-Sun Tournament Champions and three consecutive bids to the NCAA Tournament, The Lady Bisons were 18-12 overall, 15-3 in the A-Sun.
Building off the successes of the previous two seasons Rosenthal's squad made it back-to-back-to-back appearances in the NCAA Tournament by winning the 2011 A-Sun Tournament held at Allen Arena.
LU was sent west for the first time to take on the Texas A&M Aggies in College Station, Texas. The match proved to be a slugfest with the Aggies taking the first two games before Lipscomb rallied in the third. Texas A&M eventually pulled away late in the fourth set but the match was extremely close to going the Lady Bisons way.
There were a number of firsts in 2010 for Rosenthal’s club as Lipscomb repeated its successes of the 2009 campaign and made it back-to-back A-Sun regular season and conference championships for the first time in school history.
The Lady Bisons continued their A-Sun winning streak of 37 matches, that dates back to the 2009 season, with a perfect 12-0 finish in league play in 2010.
Lipscomb then made a herculean comeback in the A-Sun tournament championship game to rally from a 2-0 deficit to down East Tennessee State and advance to face Ohio State in the NCAA Tournament in Columbus, Ohio.
The trip to Columbus, Ohio for the regional saw Lipscomb come close to pulling the upset over the Buckeyes losing 3-1 but lost two of the sets by three points or less.
The 2009 season was truly a "banner" year for head coach Brandon Rosenthal and the Lady Bison volleyball program. The team ran the A-Sun table finishing a perfect 22-0 in league play, a feat never before accomplished since the conference was founded in 1978. The Lady Bisons went on to win their second A-Sun tournament in three years and earn the program's second berth in the NCAA Tournament.
The 2009 accolades included a 25-match win streak, the longest in school history, and the highest RPI for Lipscomb at 34, led to Rosenthal earning 2009 A-Sun Coach of the Year honors.
Lipscomb also picked up its first All-America honors in program history as Alex Kelly and Jake Pease were named honorable mention All-America by the American Volleyball Coaches Association (AVCA).
In 2007 Rosenthal directed the Lady Bisons to their first ever A-Sun Conference Tournament Championship, their first ever berth in the NCAA Tournament and their first overall winning season in the NCAA era.
Rosenthal works hard to recruit players who possess a passion, not only for volleyball, but for life as well. Whether it's on the court, in the classroom or out in the community the players have to be willing to put forth the effort to succeed on a daily basis.
"I want to see that passion each and every day," Rosenthal said. "That is the hardest part of what I ask for from my players. I expect their best and by that I mean effort, whether it is on the court, in the classroom, traveling with the team or performing community service."
"Practices are tough, both mentally and physically. I want our players to be challenged because when the official blows the whistle to start a match it is the player, not the coach, who makes the difference."
The statistics posted by the Lady Bisons as a team and as individual players have been increasingly impressive each season. But Rosenthal thinks the game of volleyball is about more than the numbers.
“If you want to know about our program come to one of our matches and see and see the alumni players who are always there. This is a very young program, but the young alumni group is very committed to this being their home.
"As a team, whether we win or lose, the one thing I ask is that we give maximum effort. The difficult challenge is making that same team go further than they have ever gone on a daily basis."
After spending two seasons as a graduate assistant coach for the Lady Bisons, Rosenthal became one of the youngest head coaches in NCAA Division I at the age of 25. He took over a program that had never won more than four matches in a season and immediately grasped the challenges facing him.
"We have built this program from the ground up," Rosenthal said. "And we have done it the right way. Doing things the right way makes players want to be a part of your program. My biggest concern is building this program into one that will continue to be a success over a long period of time."
"Something that stands out for me is the drive and determination of each one of our players to not only make her mark, but to be part of something bigger than just themselves," Rosenthal said. "I feel it is crucial at this level that the players realize they are not just joining a team, but they are joining a family."
At the end of the 2103 spring semester the team, along with Rosenthal, director of sales and marketing Garner Goode, director of institutional research Matt Rehbein and assistant soccer coach Shannon O’Brien went to Brazil for an 11-day mission trip. During the school year the Lady Bisons are active in a number of activities to help those in need.
Rosenthal's 20 years of volleyball experience spans the country, allowing him the ability to draw from many different forums.
Born in Burbank, Calif., Rosenthal got his first taste of the sport of volleyball on the West Coast. When his family moved to Pittsburgh, Pa., he spearheaded a drive to add volleyball to the varsity programs at his high school.
His West-Coast roots led him back to the “Golden State” for college where he continued his love for the game by playing club volleyball at Pepperdine. Rosenthal went on to earn a Bachelor of Arts degree from Pepperdine University in Malibu, Calif., before earning a Master of Business Administration degree from Lipscomb.
Rosenthal has lived in several parts of the United States, but he counts Lipscomb and Nashville as home.
“I think Lipscomb is a very special place,” Rosenthal said. “We are doing unbelievable things on the court. But we are doing equally as unbelievable things off the court.
“We are winning. We are getting good grades. We are doing things in the community. We are serving the mission of the University.”
Rosenthal and his wife, Kate, live in Nashville. They have a daughter, Jake; and a son, Jack.